The Next Big Thing - Social Shopping
This past year if you had asked me about social shopping I would have pointed one to Amazon and told you that the merchandise reviews from actual buyers were examples of social shopping. 6 months ago I would have told you about shopping aggregation websites like Kaboodle which allow you to view, comment, and receive deals from multiple retailers. A couple of weeks ago I would have told you about the brand new Facebook integration into websites like Levi's "Friend Store" and how you can see what friends and family like. And today. Well today I'd tell you it's about what I call the Discount Crowdsourced Shopping Experience (DCSE) being powered by Groupon, Living Social, Gilt, Blackboard Eats, Wines Til Sold Out (WTSO) and more https://free-porn.tube/.
I'll provide you with a quick glossary-like description on each referenced DCSE at the end of the post, but first i'd like to explain what this is.
A couple of months back I wrote an article about a new business prepared to take off. What I described there is the advancement of location-based applications like Foursquare, Gowalla, and MyTown along with recommendation websites like Yelp and Citysearch, and how these were providing huge opportunities for shop owners to operate a vehicle people within their stores. DCSE's go the next thing and offer discounts to operate a vehicle you into these stores. Most of these DCSE's are essentially mailing lists and you receive regular (often daily) deals sent to your inbox https://protabletaroblog.wordpress.com/.
With your DCSE sites like Groupon and LivingSocial, people are flocking to them since the deals in many cases are tremendous, averaging in a nearby of 50% off of very desirable products and meals. Groupon is the first choice at the moment, but once you learn anyone that uses Groupon, chances are they are also using a number of of others I mentioned. Note: part of the depends where you live. If you are in LA or New York, you can see it in action. If you live in Boise, this hasn't quite gotten for your requirements yet. Nevertheless the model is working and odds have you been will see this soon in your town https://lindenbluete.de/.
Allow me to tell you how I know it's working.
A week ago Groupon offered a deal to celebrate Mother's Day. A nearby day spa in Los Angeles, Le Petite Retreat offered two treatments that normally cost $235 for only $79. A 66% discount. Incredible, right? I couldn't resist, so I bought one for my wife https://www.humboldt-apotheke-hannover.de/.
Guess how numerous others bought the offer? If you had asked me, I would have said 200. Maybe 300. The answer: 1,332.
Yes! So that's why I can tell you, this really is exploding. I don't know the day spa business. But my guess is that this place just booked more business in 1 day than in the past few months combined. (based on the $79 fee, the little business just grossed over $105,000 in a single day.)
Now, this is a good news / bad news situation. Or even more such as a be mindful everything you desire situation. If you are only a little shop that gets 20 customers a day. Heck, maybe even 50 on a great day. How do you deal having an influx this big? https://corona-apotheken.de/
Very carefully.
I've heard numerous stories lately where people purchased the Groupon or LivingSocial deal only to discover that the area was so inundated that either they couldn't get yourself a reservation for months or that the service and experience was awful.
When it were me and I was the owner of Le Petite Retreat, I'd treat every customer that came in through this promotion like they paid $500. Forget that they simply paid $79. Assume they paid significantly more than the common customer. Don't ignore your regular patrons, but they already love you. These new customers are just that, new. And you know the old saying, you just get one chance to produce a first impression. Those 1,300+ individuals have the power to change your business. Think long term. This is going to be one of the very most expensive advertising campaigns you've ever done, but additionally probably the most targeted. A real game changer.
But my guess is they are not prepared to handle this. How could they be? I wonder what they thought would happen from this Groupon promotion? 500 people maybe? I think I'll ask them. Should they respond, I'll enable you to know.
Getting back again to the central point of the post. Social shopping is exploding. Here is the next big thing. It's not merely one bit of technology. It's an instant progression in social networking merging with eCommerce. And it is very exciting.
As I mentioned because other post, if you're a shop owner and your product is good, the ability is amazing. The best in history. It's targeted, it's relatively simple, and the fee is just about the best investment you are able to ever make (some of these specific things are free). Get your head around it. In the event that you can't, hire someone to get this done for you. In the event that you can't find anyone, tell your niece or nephew to study this stuff and start trying things. Shoot, tell them to email me, I'll point them in the best direction.
